Please read about the importance of a firm's mission, vision and values statements. Then describe the best practices regarding the development and use of these. Next, explain how an organization could be improved by refining or better using these as resources.

Please make sure that you include:

• What are the key points being made (in the readings)?
• Why is this important within [an organization]?
• What are the implications for professional behavior and success? In other words, explain how you can use this material in a professional life (as a strategic manager).