Question
Please read the article Colors and their Meanings Around the World https://k-international.com/blog/color-meanings-around-the-world/ 1- Did you have an ' A-HA ! ' moment when reading this
Please read the articleColors and their Meanings Around the World
https://k-international.com/blog/color-meanings-around-the-world/
1- Did you have an ' A-HA ! ' moment when reading this article ? What surprised you ?
2-How might this effect your branding strategy ?
3-Think about large global companies like Mc Donalds. Apple, Nike and others. How they handled color in their branding strategy, if at all ? Why ?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
