Please read the following case then answer the questions that follow:

People lead busy lives, sometimes taking time away from their pets. Petnet has developed the Smartfeeder, allowing pet owners to schedule feeding times, monitor food intake, and personalize pet nutrition information. The Smartfeeder measures out the appropriate amount of food for a pet based on age, activity, and weight. Additional features include the ability to conveniently store 5- 7 pounds of pet food in the attached hopper. Petnet has also seamlessly integrated its products with a smartphone app. Pet owners can now control feeding times, portion sizes, and food supply and even order pet food to be delivered directly to their homes, all from a mobile device.

A) With reference to the different types of consumer products, what type of product is Petnet's Smartfeeder? How should this type of product be marketed? (5 marks)

B) What are customers really buying when they purchase a Petnet Smartfeeder? Identify the core, actual, and augmented product levels for this product. (12 marks)

C) How does the augmented product level create.additional value for customers? (3 marks)

(Total 20 marks)