Question
Which of the following tactics demonstrates the Experience element of the 4E framework? A. Spa A La Carte offers a 20-minute trial massage to allow
Which of the following tactics demonstrates the Experience element of the 4E framework?
| A. | Spa A La Carte offers a 20-minute trial massage to allow new customers to experience their service for free. | |
| B. | Adobe createsPhotoshoptutorial videos | |
| C. | FremantlePrison offers virtual prison tours using a virtual reality app and 360-degree videos. | |
| D. | Ticketmastersends aGroupon offer for discounted theatre tickets to customers who had previously purchased movie or theatre tickets. |
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dea Watson
4th Canadian Edition
70893209, 978-0070893207
