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Please read the following excerpts from the external analysis section of a Corporate Analysis paper. (These excerpts are not for the same company, and can

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Please read the following excerpts from the external analysis section of a Corporate Analysis paper. (These excerpts are not for the same company, and can therefore be read and judged independently - also, none of these are intended to be examples of "perfect" ways of writing the external analysis section). Is one of them a better write-up of external analysis for the eventual purpose of developing a corporate level strategy? Please provide specific reasons for each of the excerpts - for the purpose of developing a corporate level strategy you may like both, you may like neither, or you may like one over the other. a. The company's position in its external environment is solid. It has many customers in all age groups, and has done a good job of attracting and retaining these customers. In particular, the company's reputation among the consumers with high disposable income, in the age range 20-49 is excellent. In addition, the relevant external regulatory bodies that are in charge of monitoring the company give it an A+ for its compliance with relevant rules and policies. b. The company is facing two developments that will affect it in the future. Its core customer base is expected to shrink over the next few years, due to more awareness about the effect of food intake on long-term health, as well as changing social norms about luxury that do not favor the company's current products. On the other hand, the industry favors large companies and consumers generally show loyalty to specific brands and companies

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