Question
Please read the Southwest Airlines Minicase attached below.Calculate a 'dollar amount' of competitive advantage for the Southwest Airlines based on the information provided. The total
Please read the Southwest Airlines Minicase attached below.Calculate a 'dollar amount' of competitive advantage for the Southwest Airlines based on the information provided.
The total number of passengers flown is also provided in the spread sheet on the second page.Use that information to arrive at a total million dollar amount of advantage.
This exercise is not about being 'Precise' and be wrong...but rather, it is OK to be 'imprecise' but be in the correct direction.Just give it a try.Talk to your group, if you need to.You can work collectively on this task, if you think it helps.
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