Question
Provide two examples of service firms that use service levels to differentiate their products. Explain the determinant attributes and service levels used to differentiate the
Provide two examples of service firms that use service levels to differentiate their products. Explain the determinant attributes and service levels used to differentiate the positioning of one service from another?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
