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Please refer and read to the following paragraph: FamilyMart - The Konbini (Japanese Convenience Store) Concept Creating Waves in Malaysia. FamilyMart Co.,Ltd is a Japanese

Please refer and read to the following paragraph:

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FamilyMart - The Konbini (Japanese Convenience Store) Concept Creating Waves in Malaysia. FamilyMart Co.,Ltd is a Japanese convenience store franchise chain and is Japan's second largest convenience store chain, behind 7-Eleven. FamilyMart is a subsidiary of FamilyMart UNY Holding, Lid. which also owns supermarket chain Uny. There are some stores in Japan with the name Circle K Sunkus under the operation of FamilyMart. The main shareholder is Itochu with a stake of 37.66%. Headquarters of FamilyMart is located on the 17th floor of the Sunshines 60 building in Ikebukuro, Toshima, Tokyo, Japan. The first FamilyMart store opened in Sayama, Saitama Prefecture in 1973. Currently, there are 24,243 franchise stores worldwide, with fast growth in Asia outside Japan. There are 17,409 stores in Japan, 3,165 stores in Taiwan, 2,177 stores in China, 1,138 stores in Thailand, 66 stores in the Philippines, 165 stores in Vietnam, and 87 stores in Indonesia. Operation in certain parts of Asia continue to expand. FamilyMart is making strong inroads into Malaysia, offering a new concept in retail with the focus on fresh food, ruffling the convenience store sector which has been largely dominated by 7- Eleven and MyNews. FamilyMart has redefined the concept and has gained more foot traffic to its Japanese-style konbini since it opened its first outlet in Malaysia in November 2016 at Wisma Lim Foo Yong in Bukit Bintang, Kuala Lumpur. It has become popularbecause it is the first convenience store selling soft serve ice cream and fresh snacks. FamilyMart Malaysia are owned by QL Resources Bhd. and Maxincome Resources Sdn. Bhd. They had a 20-year agreement with FamilyMart Co. Lid. FamilyMart opens its 100th store on Jonker Street in Melaka on May 2019. As of 30 July 2020, there are 200 stores nationwide, marking the 200th store milestone on the first store in Pulau Pinang. By 2025, there will be 1000 stores nationwide, bringing the "konbini" (Japanese convenience store) concept to Malaysia. QL Resources Bhd - the franchise holder of the FamilyMart chain in Malaysia - has been expanding the footprint of the stores which offer fresh foods, snack bars, meal stations and various products from Japan; offering a wide variety of ready-to-eat (RTE) and microwavable meals from sandwiches, coffee and softserve ice-cream to steamed snacks, oden, onigiri and bento. FamilyMart has changed the convenience store landscape in Malaysia. It has created a need for fast and fresh food in a convenience store where consumers previously go to these stores for, perhaps, fast-moving consumer goods. FamilyMart's business model has taken off quite well and has enabled the company to record a higher gross margin. As consumers in urban areas tend to live hectic lifestyles, they value convenience and are willing to buy fresh food and other daily necessities at convenience stores. Furthermore, FamilyMart's stores are located strategically at high footfall places, such as office blocks, universities and shopping malls. It's overall, actual performance in terms of key store operating key performance indicators such asgross margin, average ticket count and ticket size meeting expectation as thecompany expect good contribution as the long-term economic prospects are favourable to the infrastructure system and the gestation period to be positive FamilyMart branded ready-to-eat food products are now registered Halal. This Japan-based convenience store's dedicated its central kitchen operator to QL Kitchen Sdn.Bhd. which has secured the Halal certification from the Malaysian Islamic Development Department (JAKIM). QL Kitchen Sdn.Bhd., is a multinational agro-food corporation that farms and produces resource-efficient protein and food energy sources. The group has three principal activities namely integrated livestock farming, marine product manufacturing and palm oil activities spanning in countries such as Malaysia, Indonesia, Vietnam and China. The Halal certified products provides added levels of confidence to Muslim customers to purchase ready-to-eat meals. For products that are imported from Japan, Korea or Taiwan, the product ingredients will be vetted to ensure that no haram ingredients such as pork, lard or alcoholic substance were used. Customers will be able to read the ingredients information on the food or drinks packaging before purchase to ensure hassle-free consuming. About 60%-70% of FamilyMart's sales are from fresh food products which carry higher selling prices. FamilyMart also provides in-store services which include FamiPay for paying bills; FamiLoad for phone top-ups and gaming needs; FamiCashless and FamiLounge, a sit-in area that is equipped with WiFi, USB charging docks and toilet amenities.In terms of trend of competitors, there are more convenience stores in the likes of 7- Eleven and MyNews popping up and going for more fresh food. In early October, MyNews Holdings Bhd and partners, Ryoyu Baking Co Lid and Gourmet Kineya Co Ltd, launched their Japanese-inspired food production centre (FPC) in Kota Damansara, Selangor. The RM100 million facility, which operates under its subsidiaries, MyNews Ryoyupan Sdn Bhd and MyNews Kineya Sdn Bhd, will supply MyNews outlets across the Klang Valley with a wide array of RTE food. 7-Eleven Malaysia Holdings Bhd, which is owned by Berjaya Retail Bhd, has been rolling out the latest generation store format in the past few years. It has expanded its services to defend its leading position in the convenience store space. Petronas Dagangan Bhd's Kedai Mesra has also upped its game with more staple fresh food offerings while having more Tealive outlets in its stores following collaboration with Loob Holding Sdn Bhd. 7-Eleven remains the largest convenience store chain in Malaysia with more than 2,300 stores nationwide, far ahead of MyNews at over 400 stores and FamilyMart at about 150. Last year, 7-Eleven has lowered its target of new store opening to 100 from 200. MyNews is expected to open at least 90 new outlets in the financial year 2019, while FamilyMart has targeted to have 300 stores by March 2022. 7-Eleven has embarked on new strategies to boost footfall including weekly or monthly promotional campaigns on cheapest items.Locations and rental prices are contributing factors to the performance of a convenience store, on top of product offering. FamilyMart stores are located in a very strategic place. The stores are new and consumers can expect a certain standard of quality. In April 2019, FamilyMart Malaysia was among one of the F&B outlets that was chosen by PLUS Malaysia Berhad, the largest expressway in Malaysia to set up their stores in one of the R&R areas. The convenience store market is worth billions of ringgit in transactions value and FamilyMart with its Japanese-style Konbini is making waves in Malaysia and aggressively taking the fight for a bigger slice of the pie. Adapted from The Star, Bernama, Malaysian Reserved and Wikipedia 2019, 2020

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