Please refer to Marketing and its Role from Farm to Fork. You learned that the food industry is a major user of agricultural products and commodities. Most important, the food industry needs to meet the different and ongoing changing consumer needs and wants. Therefore, the food industry will: demand products that make food processing easier or less expensive. all of the above/below. 00000 demand that agriculture supplies throughout the year-rather than seasonally. demand that agriculture produces a wider range of qualities in its products and commodities. need innovative producers who can provide differentiated products