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Sustainable business strategies are motivated by environmental concerns, cost savings, risk management, stakeholder expectations, and competitive advantages. One of the main motivations for businesses to adopt sustainable practices is environmental concerns (Bocken, Boons & Baldassarre, 2019). Sustainable supply chain practices can help businesses cut costs. Logistics operations that use less energy can use less fuel, which reduces costs. In addition to reducing waste and improving resource utilization, sustainable practices can also help businesses cut costs.

Practices for a sustainable supply chain can assist businesses in managing risks. Businesses can reduce the risks associated with being overly dependent on a single supplier or region by putting sustainable practices into practice, such as diversifying their supply chains. Adopting sustainable business practices can give organizations a competitive edge by setting them apart from rivals and luring customers who care about the environment.

Question2

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The size of the organization might affect the motivation to adopt a sustainable business strategy. Big organizations may have more resources and abilities to pursue sustainable practices owing to their size. However, small and medium-sized enterprises may struggle to fund sustainable practices due to financial restrictions. Smaller organizations can swiftly adapt and implement new sustainable practices due to their agility and flexibility (Nosratabadi et al., 2019). Sustainability may also help smaller firms stand out in the market. The motivation to build sustainable business strategies may depend on corporate values, customer expectations, and competitive landscape, not just firm size.

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Yes, C-Suite or business owner generation may affect motivation to adopt sustainable business strategies. Millennials and Gen Z are more environmentally conscious and motivated to adopt sustainable practises than older generations. Younger generations have lived with environmental issues at the forefront of public consciousness and seen their effects. They value sustainability more in business. Depending on values and priorities, motivation may vary. Thus, companies must consider all generations and stakeholders when developing sustainable business strategies to meet stakeholder expectations and align with their core values.