Please respond in writing to the issues presented in this ease by preparing two documents: a communication strategy memo and a professional business letter. In preparing these documents, you may assume the role of the Vice President for Corporate Communication for Sears, Roebuck & Company. Your task is to provide advice to Mr. Arthur Martinez regarding the issues he and the company are facing. Or, you may identify yourself as an external management consultant who has been asked by the company to provide advice to Mr. Martinez. Either way, you must prepare a strategy memo addressed to Arthur Martinez, Chairman and Chief Executive Officer of the company, that summarizes the details of the case, rank orders critical issues, discusses their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and suspense dates for each), and shows how to communicate the solution to all who are affected by the recommendations. You must also prepare a professional business letter for Mr. Martinez's signature. That document should be addressed to Sears' premium credit customers in good standing, explaining what happened and how the company intends to respond.