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Please see attached documents to answer the questions. There are 2 questions and only answers are required no word limit. Also you must provide reference

Please see attached documents to answer the questions. There are 2 questions and only answers are required no word limit. Also you must provide reference for each questions.

image text in transcribed 1. Discuss why it is important to consider pricing from a strategic rather than a tactical perspective. 2. Compare and contrast the role of promotion in an international public accounting firm with promotion by American Airlines

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