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In a nutshell, Beats has a wide range of great headphones that fit the needs of different types of users. Beats Music In early 2014, Beats began its own music streaming service called Beats Music. A streaming service helps to counteract the digital piracy issue. Not only do the musicians receive higher royalties from streaming, but they can also connect directly with the fans by controlling their profile, selling merchandise, and updating fans on upcoming events and releases. The music streaming industry is growing fast. In 2014 there were roughly 29 million subscribers of music streaming services, and many more using free streaming services like Pandora. By 2018, predictions suggest there will be around 191 million subscribers. Beats Music provides a free trial and is converting 70 percent of those consumers into subscribers. Roughly 1,000 consumers subscribed to Beats Music daily in 2014. Source: AnosWearrockers.com/Why-are-beats-by-dre-so-coowar Questions 1. With reference to generation groups and social class, distinguish an ideal market segment for Beats Music. (30 marks) 2. Examine whether Beats earphones influence the cultural rituals or introduce a new culture. (30 marks) 3. Propose the use of the influence of reference groups in marketing Beats earphones. (40 marks)The BeatX earphones were first released in 2017 as neckband-style earphones that can be used for listening to sound in different circumstances. These everyday earphones are relatively affordable and are often comfortable in the ear and around the neck. They feature the FlexFor cable that allows the earphones to stay put as you are listening to music. Also, BeatsX comes with multiple-size ear tips that further add to the comfort you get from using these products. Since the earbuds are made with magnetic materials, these products can easily come together so that you can coil or store them without much hassle. They have Bluetooth connectivity; hence, you can connect the earphones to any Bluetooth-compatible devices of your choice. In addition, there is RemoteTalk control that ensures that you are fully in charge of your music experience. Whether you want to answer calls via the earphones, switch from one song to another or adjust the volume of your songs, this RemoteTalk control makes it possible. These earphones are the perfect and one of the most comfortable products for commuters who want to listen to music on the go. Beats Powerbeats 3 These are wireless earphones that are meant for active users who want the best quality of sound during the workout sessions and other activities. Over time, lots of athletes and fitness enthusiasts have chosen these earphones due to their great quality and features. These earbuds are generally sweat-resistant; hence, you will not be disturbed by sweat as you continue with your rigorous workouts. Also, they have secure ear hooks that make sure that they stay put in your ears through your session. The cable management clip of these earbuds also contributes to their ability to avoid falling off the ears. These earphones come with a battery that can last for as much as 12 hours; therefore, you can enjoy music for as long as you want. The EastFuel charging system of the earphones allows you to enjoy one hour of use after charging for just five minutes.These earphones are probably the cheapest and the simplest products from Beats. It is basically designed for regular listeners who just need a beautiful, simple and functional earphone that can produce high-quality sound. Its buds feature a nice looking metal casing and improve the production of the bass component of the earphones. Similarly, it has the RemoteTalk cable that provides users with everything they need to control their music experience on the go. These wired earphones have a long-lasting, flexible cable that is capable of coping with wear and tear irrespective of how long you have been using the earphones. With the availability of a beautiful storage pouch, you can be certain that your UrBeats earphones are always secure and dirt-free. Beats Tour2 The Beats Tour2 is a pair of relatively affordable earphones that are often recommended for athletes and other fitness enthusiasts that are looking for portable earphones that they can use while enjoying a wide range of exercises. These products are capable of resisting both water and sweat; hence, you can go ahead with your exercises without fear of your earphones falling off. They also have a cable management clip that primarily makes sure that there is tangling. The Beats Tour2 earphones also have several earbuds and wingtips of different sizes that can be fitted into different kinds of hard-shell carrying cases. BeatsX Activate Windo Go to Settings to actBeats Pro is the biggest and most powerful model of headphones ever produced by Beats. Audio engineers and DJs are the target audience of these great headphones Built with lightweight stainless steel and aluminum, users can be rest assured that they will not feel any kind of bulkiness from the product. The materials are also strong enough to guarantee you long-lasting use of the products. The ear cups are designed with leather; hence, you can enjoy additional comfort as you listen to music with these headphones Beats Solo3 Wireless These headphones are the latest products from this company. Their amazing features make them stand out among other headphones that have been produced by Beats by Dre. The Solo3 Wireless headphones come with a battery that can last for as long as 40 hours. The enhanced on-ear control puts you in total control of your music without having to look at your media player. With the control, you can activate Siri on your mobile device, change tracks that you are listening to, change the music volume, and receive calls using built-in buttons that are found on the canisters. It has different collections that people can easily choose The built-in microphone of these headphones is designed for easy communication. Charging has been made easy with the EastFuel feature that lets the headphones charge as quickly as possible. You can use the headphones for 3 whole hours if you charge for just 5 minutes. It works perfectly with the iphone 7 and latest versions of the iphone as well as other mobile devices. UrBeatsAt less than $130, these headphones are definitely the cheapest over-ear headphones from Beats at the moment. It is perfectly designed for people that are tight on budget but want medium-quality headphones. They are wired headphones whose audio cable is the tangle-free type that is fixed to the headphones. Hence, the cable cannot be detached from the headphones. Since the product is made with lightweight steel, users cannot have any issues with bulkiness. The headphones also feature an adjustable headband and ear cups that have been properly cushioned to ensure that you can enjoy music seamlessly. Beats Solo2 Beats Solo2 headphones are of two types - the wired and wireless. Both types are excellent and have a long-lasting headband that can be adjusted to suit your particular needs. Its cushioned ear cups also make it possible for you to use the headphones for long without any forms of discomfort. These headphones feature the RemoteTalk controller. This controller is a kind of microphone-remote system that can be utilized for changing tracks and volume and receiving calls. Other features of these headphones include Bluetooth, touch and voice control, and long-lasting battery life. This product is recommended for people that need quality Beats headphones without spending too much. Beat Pro Activate Windows Go to Settings to activate Windows.all of them - they produce good quality sound. If you want to know more about Beats headphones, some of these products are reviewed below. Beats Studio These headphones are the over-ear types that are targeted at offering audiophiles great audio quality. These products are wireless and come with exceptional noise- canceling ability. When used, these headphones are capable of replicating studio quality; hence, lots of audiophiles have been choosing it over the past years. The initial generation of Beats Studio was bulky but the recent ones are not. Resultantly, these headphones are comfortable to wear over the ear to enjoy great music or other kinds of sound. Also, they are available in more than 10 designs and colors. They are stylish and high-quality. Beats Executive Beats Executives headphones are noise-canceling products that are perfect for most music lovers. It was the first product of Beats after the company was acquired by Apple. These headphones feature a beautiful yet sturdy design. Also, they are sleek and fit; hence, you can use them comfortably with any form of issues. The products have two cords that are strong and durable. Overall, Beat Executives are not as lightweight as some of the recent products of Beats, but they are good enough to maximize your music experience. Its other features Beats EPThe History of Beats by Dre headphones Written by Rune Bearson in Headphones The Beats by Dre headphones came into existence in 2006 and brought lots of changes to the market of headphones. The idea of creating this brand was conceived by Jimmy lovine who was concerned about two main issues facing the music industry. The first problem was related to how privacy was affecting music sales while the second issue was about the low sound quality of the plastic earbuds produced by Apple. While looking for solutions to these problems, lovine discussed with Dr. Dre who also had sad experiences about the two issues. Following their discussions, lovine told Dr. Dre about the idea of creating a brand that would take care of the issue of substandard earpieces. After agreeing on the deal, lovine went ahead to get the opinions of wonderful musicians who could give him a few ideas of the things to do right. The musicians he spoke with include Pharrel Williams, Gwen Stefani, M.I.A, and will.i.am. At the beginning of the production, Beats was in partnership with a California-based company that was producing audio and video components. The name of the company is Monster Cable. The company handled the development and production of the first sets of products from Beats. In July 2008, the groundbreaking Beats by Dr. Dre Studio headphones were officially launched. The headphones made good marks on the headphone market and Beats have produced many products afterward. Two years after the release of the first Beats products, over 50% of Beats was bought by HTC, a phone manufacturer, thus, this company became the biggest shareholders of Beats. The shares were worth US$309 million. The acquisition was a part of the overall plan of HTC to win the competition with other brands that were producing mobile phones. As a result of this, HTC got the exclusive rights to produce mobile phones that would be made with the audio systems of Beats. However, HTC still