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please send me answer soon Question 11 (5 points) Anchorvale is a manufacturer of processed sugar that is packaged and distributed to major supermarket chains,
please send me answer soon
Question 11 (5 points) Anchorvale is a manufacturer of processed sugar that is packaged and distributed to major supermarket chains, retail outlets, bakeries and cafes in Australia. Since sugar is a commodity, customers are highly price-sensitive when shopping for similar products. Hence, Anchorvale places much emphasis on efficiency and productivity in its operations to achieve the lowest cost within the industry. Anchorvale also invests substantially in innovation to determine new techniques that can be used to reduce costs in its value chain. The CEO at Anchorvale, Tim Watts, has recently attended a management seminar and has been introduced to the concept of a BSC. Tim believes that the use of a BSC can help focus company efforts to further pursue the company's strategy of being the largest producer of processed sugar in the industry. Required: dentify Anchorvale's strategy, supported by reasonsStep by Step Solution
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