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Consider a company that produces a fancy energy drink in small bottles. Based on market research data, the company decides to adopt a number of marketing strategies. Please indicate whether the following statements are true or false: According to the Ansoff matrix, developing new products for new markets is called differentiation. The original version of the energy drink is replaced by a newly developed version that contains less sugar. This strategy is called contraction. In addition to the existing flavor, the energy drink will also be offered in two newly created flavors: "pineapple" and "melon". This strategy is called line extension. If this new product range is introduced into an existing market, this strategy is called market penetration. The company decides to produce glasses, ice cube containers and bottle openers in addition to its energy drink. This strategy is called mix extension