Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Please use the company Samsung. COMPANY: SAMSUNG Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring (Due in Wk 8) New Target Markets Determine any

Please use the company Samsung.

image text in transcribedimage text in transcribed
COMPANY: SAMSUNG Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring (Due in Wk 8) New Target Markets Determine any new markets for your strategy and describe how you will provide value to each target market. Marketing Mix for New Target Markets Determine adaptions for each new target market. Products Price Distribution Traditional Promotion Online Promotion Marketing Implementation Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. Marketing Communication Channels Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select Insert or remove rows as needed. Channel Target Market Advantages Disadvantages Example: Direct mail Middle class Can include coupons Expense and low residential return rate for given productStrategic Actions Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed. Action Date for Completion Person/Role Standard/Metric Responsible Example: Design flyer 1/1/2021 J. Smith, graphic Approval by senior for direct mail designer marketing team and campaign legal Monitoring Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed. Action Target Person Responsible Inter-measurement Example: Direct mail 1100 new inquiries Western regional 500 new inquires first flyer month of campaign

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing The Core

Authors: Roger Kerin

8th Edition

1260483517, 9781260483512

More Books

Students also viewed these Marketing questions