Question
Please view the following two ads: https://www.youtube.com/watch?v=BLuqtTn4610&ab_channel=Doritos (Doritos) https://www.youtube.com/watch?v=xxNxqveseyI&ab_channel=amazon (Alexa) Critically evaluate each ad on the application of each of the six principles of sticky
Please view the following two ads:
https://www.youtube.com/watch?v=BLuqtTn4610&ab_channel=Doritos (Doritos)
https://www.youtube.com/watch?v=xxNxqveseyI&ab_channel=amazon (Alexa)
Critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
