Please write a clothing BUSINESS plan and name it BrownPink. Include every detail.

I already got the Mission Statement, Industry Profile and Overview, Competitor Analysis, and Business Strategy

Mission Statement

Satisfying customers in a way that they can appreciate their roles in society through clothing services." Some critical values of the business will be integrity, respect, passion, fairness, determination, and innovation. The company will produce clothing products and supply them to different parts of the country. The deals will help ensure the company can establish itself in the market.

Industry Profile and Overview

Clothing is one of the developing industries in the world as they provide goods and services for smooth operation. Attire is required worldwide and by all genders and ages. The business will specialize in producing goods and services for young people between 18 and 35 years old. One characteristic of the population is that they are active on social media, which is why the business will advertise its products on Facebook, Twitter, and Instagram.

Competitor Analysis

Competitors in such a highly growing industry may be inevitable. The clothing industry is overflown by many local and international companies which offer the same products. The clothing industry has had a good and positive trend over the past few years, as there is already a well-established market. Some environmental factors that may influence the business include technological factors, where the company may need to adopt the latest technologies to be competitive and establish itself in the market. Some of the barriers that the business may encounter on entry include the existence of regulatory handles that control the industry's operations. In addition, the start-up cost may be high due to the need to have a well-established market. Other barriers may include the fees attached to the marketing, advertising, and distribution of the products. Some of the keys to the success of BrownPink business will be the well-established market, high-quality products, customer loyalty, and advertising to the target customers.

Business Strategy

Some of the key competitors will be the leading businesses in the industry of production of clothing products. Some of the critical considerations to make the company different include the presentation of goods of high quality. In addition, the business offers after-sales services such as the delivery of the products and a one-year repair warranty. One way to evaluate future competitors is by ensuring that the products have a well-established market. This can help the organization have vast customers, and they can be able to operate under diverse conditions. In addition, the business can offer different services and products to have a well-established customer base.

Now write these two steps of the business plan.

3. Company Products and Services

Provide a detailed description of your product and/or service offering. Attributes to consider include: Brand name Convenience item vs. specialty good Size or Model Etc.. What are you going to offer customers and why? What will they get with purchase? This is the good and the service! See the Module 2 discussions to get ideas from other companies. What makes them different? What will you offer?

7. Marketing Strategy

A. Target Market Identify and describe your target market and the industry in which you will be competing, along with the market positioning and image of your product. Include a demographic and psychographic profile of significant customer characteristics. Outside research is REQUIRED for the CUSTOMER DEMOGRAPHICS of the business plan. BE SURE TO CITE YOUR REFERENCE SOURCES BY PROVIDING DIRECT URL LINKS! For the purpose of this assignment, you can make up information when providing a psychographic profile, only, for your target market. But, be sure to denote it with an asterisk* as made-up information, such as: This target market is brand loyal* (denotes made-up information). 1. Customer Demographics a. Number of potential buyers; how many customers does the market contain (i.e., what is the size of the market, measured by either volume or dollar size, or preferably both). b. Geographic location of the customers c. Characteristics of buyers (age, income, occupation, education, sex, family size, race)

**Refer to the Demographics and Psychographics information that follows for helpful hints which, among other things, provides a great URL to a U.S. Census site to begin your research.

DEMOGRAPHICS HELPFUL HINTS

DEMOGRAPHICS include such variables as population characteristics, such as age, income, education, race, etc.

Suppose you decide to open a retail store in Denver, Colorado, which means Denver is the geographic area for your target market. The best place to obtain the demographic information you need is through the Census Bureau. https://www.census.gov/en.html

If you go to the top of the page, you'll see a pulldown screen where you can change the county and state, and get this kind of information for every county in the nation. Be sure to cite your URL reference in your assignment when quoting statistics of this kind, as follows:

"According to the 2002 Census Bureau, the adult population in Denver is...." (insert URL).

2. Customer Psychographics Some considerations for you to include are: What motivates buyers to buy? Can any consumer preferences be identified? Identify individual influences (attitudes, needs, motives, perceptions). Identify environmental influences (cultural influences, social groups, reference groups, family influences) Which product features influence customers buying decisions? How do buyers buy (brand specifications or not, impulse vs. planned, cash or credit, size of purchase)? Where do buyers buy (urban, suburban, rural, trading center, local type stores)? When do buyers buy; whats the potential annual purchases and nature of buying cycle (time of week, month, and year; frequency of purchase)? Is this product a durable good that lasts for years or is it a product that is repurchased on a regular basis? What is the desired image in the marketplace? Identify individual influences (attitudes, needs, motives, perceptions)

**Remember to insert reference source and link, if you have integrated outside research.

PSYCHOGRAPHICS HELPFUL HINTS

Psychographics is the analysis of a person's daily patterns of living as expressed in that person's activities, interests, and opinions. You can think of this concept in terms of what and why buyer's buy things (a lifestyle analysis).

Why buyers buy: Individual influences, such as attitudes, needs, motives, perceptions Environmental influences: cultural influences, social groups, reference groups, family influences How buyers buy: Brand specifications or not Impulse or planned purchase

You can do some research to populate this section, or you can make up information -- but, if you make up information, it needs to be denoted with a superscript asterisk, as follows:

The target market for a Mountaineer SUV is 34.8 years old male, married, lives in a three-bedroom home, and has 2.3 children (these are all demographic indicators). He is a community-oriented consumer with traditional values who especially enjoys spectator sports and spends much time on other family activities.* (made-up information based on an assumed lifestyle profile).

B. Promotion Mix and Sales Strategy

Specifically identify which of the following elements of the promotion mix you will use and explain why (chapters 9-10 in the e-text):

1. Publicity (pages 347-351) 2. Social networking (pages 354-361) 3. E-commerce (chapter 10)- what will your web site presence look like? What promotions will you offer? How will you communicate with the customer after the point of sale? What efforts will you put in to retain the relationship?

C. Pricing Strategy Describe your pricing strategy and objectives, as it pertains to the product life cycle. Consider the following: Stage of the Product Life Cycle Will you enter the market as a high, medium, or low-cost provider? Do you plan to implement a skimming, penetration, or other pricing strategy? Is your objective to obtain volume or profitability? How does your product/service compare with that of your competition? Will you offer discounts and allowances, cash discounts, trade-ins, promotional allowances?