Please write the company you pick below:

Your chosen company:

QUESTIONS

1) Which decisions should be involved in the marketing planning of this company?

2) Interpret the marketing information system (MIS) of this company. Explain what types of information it includes by explaining its contribution to the company.

3) Assume the company is going to conduct market research. What could be the aim of this research? Clarify the steps of this market research specific to your research aim and explain how the company could implement the results of this research in their marketing decisions.