5. How do involvement, perceived risk, perceived costs and benefi ts, and the consideration set affect a

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5. How do involvement, perceived risk, perceived costs and benefi ts, and the consideration set affect a consumer’s motivation to conduct an external search?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 10:03 AM

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5. How do involvement, perceived risk, perceived costs and benefi ts, and the consideration set affect a consumers motivation to conduct an external search?
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5. How do involvement, perceived risk, perceived costs and benefi ts, and the consideration set affect a

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Consumer Behavior

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