6. When would a consumer be more likely to conduct an external search by brand rather than...

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6. When would a consumer be more likely to conduct an external search by brand rather than by attribute?

Which search process would a marketer prefer consumers to use—and why?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 10:03 AM

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6. When would a consumer be more likely to conduct an external search by brand rather than...

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Consumer Behavior

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