Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Pls answer this case study questions Apple the evolution of technology! ! Apple Inc. is an American multinational technology company founded on 1976 to produce

Pls answer this case study questions

image text in transcribed
Apple the evolution of technology! ! Apple Inc. is an American multinational technology company founded on 1976 to produce PCs at that time, but starting from 2004 they expanded their specialization in different products. Apple mainly has several lines of Business: PCs, Laptops, Mobiles, Tablets, iPods, Apple TV. Through the time they succeeded to develop each product and created a value to their customers as they understood very well the needs of their customers. When they made their last strategic planning they needed to assess their business portfolio on their SBUs and found that iMac is doing very good in the market and considered number one although there is some slowness in market growth, while iPhones are the leading product in their portfolio with fast market growth and dominating the mobile phone market. In the same time, they noticed that iPods are showing a decline in sales volume and market share, as iPhones became a perfect substitute and the overall market growth of music devices is very slow. yet they decided to penetrate a new market which is intemet TV and started to introduce to the market Apple TV as they found that market potentials are very good although their market share is very low. Apple is taking a pricing strategy where they offer the product commercially with high initial prices and by time, they lower prices once newer version of the product is being introduced to the market. Based on the above case,_please answer the following _( Questions: 1. Classify the type of consumer products Apple is producing. 2. Identify the business portfolio for Apple a. Use the Boston Consulting Group Matrix to analyze Apple business portfolio. Illustrate your answer using a labeled diagram. b. As a marketing manager, suggest investment strategies for each of the SBUs identied above. 3. Identify the growth strategies pursued by Apple. Justify your answer 4. What is the pricing strategy that Apple is following? In light of the above case justify_your

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Management

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

14th Canadian Edition

132161079, 978-0133076752, 013307675X, 978-0132161077

More Books

Students also viewed these Marketing questions