Question
pls write on this Complexe Mdex Marketing strategy- product/service focus and goal setting (15 marks) a. Stage of the product life cycle: In which phase
pls write on this Complexe Mdex
Marketing strategy- product/service focus and goal setting (15 marks)
a. Stage of the product life cycle:
In which phase of its lifecycle is the product? Explain your rationale and identify what strategies they
have adopted or need to adopt to extend their lifecycle or develop a new product.
b. Segmentation:
Outline your segmentation strategy/analysis and selecting best target market(s) and explain related
target market profile(s) (you may create new segments) including demographics, psychographics,
behaviours, and geographical considerations.
c. Differentiation and positioning:
Position the product and review positioning statements to drive marketing mix (you may reposition the
brand).
d. Marketing Objectives:
Objective can be behavioral (e.g., sales, market share, profit etc.) and/or attitudinal (increase in consumer
attitudes, awareness, recall, liking, etc.) and they need to be SMART (Specific, Measurable, Attainable,
Relevant and Timely).
pls provide references too
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