Podea (a mobile company) has been named as the most complained about mobile phone company, which has shot to the top of the table as the worst smartphone provider. According to the latest figures from the regulator, Ofcom, Podea was the most complained-about mobile provider - with 0.15 complaints per 1,000 - in the last three months of 2018. It saw its complaint figures rise substantially in the last quarter of 2018. The company wanted to pinpoint the specific problems and take corrective action. As a researcher you have been called in, to speak to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, you need to collect relevant detailed information from a sample of 50 customers, and analyze the data. You choose to conduct group discussions to understand the problem. What features of focus group discussions will help in this situation? What are the advantages of using focus group discussions in this scenario.