Points of difference refer to

a

the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.

b

the cluster of benefits that an organization promises customers to satisfy their needs.

c

a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.

d

the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

e

those characteristics of a product that make it superior to competitive substitutes.