Porter's Industry Analysis For Automotive International Industry: Toyota, Honda, Nissan, Volkswagen

The purpose of the Porter's analysis is to identify the reasons why your industry is profitable or not through the analysis of the main drivers of competition in the industry.

You have to specifically answer to this question:

• Why is my industry profitable or not profitable?

To perform the Porter's analysis, describe in detail how each of the five core competitive forces apply to your industry:

• Suppliers
• Buyers
• Substitutes
• New Entrants
• Internal rivalry

Remember to provide your explicit evaluation of each competitive force. For instance, do not simply describe the suppliers or buyers but tell me if you think that supplier power is high or low and explain me how it is likely to positively or negatively affect profitability in the industry. Summarize your analysis in at least one paragraph where you integrate all of your discussion and tell us how you see the industry.