Positioning Using the options below, create a positioning statement that accurately communicates the product's place in the market. As you create the positioning statement, there are a few things you should keep in mind. Positioning statements should: Align with brand values and attributes. Use specific language that resonates with your entire audience Not contain sales pitches or over-the-top claims Communicate value, not technical features Positioning statements should be short, succinct, and realistic. The best positioning statements are specific and identify what makes a product unique. O Build a Positioning Statement This tote is perfect for Target Audience It's Description making it ideal for Best Use