Post an outline of your social media campaign proposal paper. Refer to the syllabus and attached rubric for the grading criteria.(50 points) Your outline should follow the general format below. You may include additional details if you wish. I. Introduction 1. Description of problem to be addressed in the campaign 2. Rational for selecting the target population II. Selecting a social media platform 1. Compare and contrast social media platforms 2. Rationale for selecting a specific social media platform given the characteristics and location of the target population III. Identification of at least one evidence-based program that will serve as a model for the final social media campaign. Include citations in APA-7 format (attach corresponding reference list at the end). IV. Campaign message 1. Description of the major message of the social media campaign 2. Description of the components that will be included in the campaign message 3. Description of what the social media campaign will look like. The reader should be able to envision what the final product will be. V. Plans to measure success of the campaign 1. What metrics (e.g., hits, likes, shares, etc.) will you use to determine the effectiveness of your campaign? 2. How will you know if your campaign has been successful with your target population? Be sure to incorporate in-text citations and a corresponding reference list after the outline. You can include references from your working bibliography assignment or use other sources. USE PROVIDED TEMPLATE Social Media Campaign Outline [Student] University of Maryland Global Campus BEHS 364/Alcohol in U. S. Society March 24, 2023 Dr. Becky Tucker 2 2 Social Media Campaign Outline Introduction Description of the problem Rational for Selection Social Media Platform Compare and contrast Rationale for Selection of social media platform Evidenced-Based Program [Place your own title here and delete] [Place your own title here and delete] Messaging and Components Description of the major message Description of the components Visual description Measuring the Program Metrics Target Success [Insert any other topics you want to cover or delete this level] [Place your own title here and delete] [Place your own title here and delete] Conclusion References references here. Proved all references you will be using in your paper at this time. Several samples below. One with the doi and one with address location. Remember to organize your references alphabetically. Remember to delete these lines of text and any other template text before submitting your paper. Kees, J., Fitzgerald, P., Dorsey, J. D., & Hill, R. P. (2020). Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research. Journal of Public Policy & 3 3 Marketing, 39(1), 76-92. https://doi.org/libauth.purdueglobal.edu/10.1177/0743915619848422 Tan, W. C., & Sin, D. D. (2018). What are the long-term effects of smoked marijuana on lung health? CMAJ: Canadian Medical Association Journal, 190(42), E1243-E1244. https://doi.org/libauth.purdueglobal.edu/10.1503/cmaj.181307