Post only the answer, no explanation needed.
E) Product quality is easy to maintain 29) Brand recognition, brand preference, and brand insistence are various levels of A) brand rejection. B) branding. C) brand familiarity. D) brand equity. E) brand marks. 30) ) Applying the text's list of characteristics of a good brand name, which of the following would be the POOREST example of a good brand name? A) Pizza Hut B) King Kong Chewing Gum C) DieHard flashlights D) General Electric TVs E) L'eggs hosiery 31) The law that focuses on the protection of trademarks and brand names is the A) Lanham Act. B) Magnuson-Moss Act. C) Uniform Product Code Act. D) Federal Fair Packaging and Labeling Act. E) Federal Mass Product Act. 32) ) The "battle of the brands" refers to competition between A) manufacturers and intermediaries. B) retailers and wholesalers. C) retailers and other retailers. D) wholesalers and other wholesalers. E) manufacturers and other manufacturers. 33) The Federal Fair Packaging and Labeling Act A) says that producers must provide a clearly written warranty if they choose to offer a warranty. B) requires that consumer goods be clearly labeled to give consumers more information. C) spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. D) requires food manufacturers to use a labeling format that allows consumers to compare the nutritional value of different products. E) ensures that all labels list the "green benefits" of using the product 34) ) Which of the following is NOT called for by the Nutrition Labeling and Education Act of 1990? A) Consumer goods should be clearly labeled in easy-to-understand terms. B) Industry should try to reduce the number of package sizes. C) Food manufacturers should use a uniform format that allows consumers to compare the nutritional value of different products.D) Industry should make labels more useful. 35) The national law primarily concerned with regulating product warranties is the A) Lanham Act. B) Magnuson-Moss Act. C) Uniform Product Code Act. D) Federal Fair Packaging and Labeling Act. E) Lanham Labeling Act. is 36) ) The big difference between the consumer products market and the business products market A) demand. B) derived demand. C) supply. D) availability. E) price sensitivity. 37) The product life cycle is divided into four major stages. These are A) market penetration, market growth, market maturity, and sales decline. B) market introduction, market growth, market maturity, and sales decline. C) concept introduction, market decline, market maturity, and sales decline. D) ideation, market growth, market maturity, and investment decline. E) market introduction, profit growth, market maturity, and profit decline. 38) ) Industry profits decline during the market maturity stage, due to A) declining sales and dipping promotion costs. B) declining competition and declining manufacturing costs. C) mismanaged budgets and price stabilization. D) increased competitive pressure to cut prices. E) the sale of shoddy varieties of the original product. 39) ) In which product life cycle stage must companies focus on educating potential customers about the advantages of a new-product concept? A) market establishment B) market introduction C) market growth D) market maturity E) sales decline 40) ) Which of the following statements about the stages of the product life cycle is FALSE? A) The market introduction stage can be seen as investing in the future. B) In the market growth stage, profits keep rising steadily with no sign of decline. C) Sales level off and profits continue to go down in the market maturity stage. D) The sales decline stage can be seen as a time of replacement. E) Industry profits go down throughout the market maturity stage.41) ) By law, a firm may call a new product "new" for only a stipulated period of time. Such regulations are established by the A) Environmental Protection Agency (EPA). B) Federal Trade Commission (FTC). C) Consumer Product Safety Commission (CPSC). D) Food and Drug Administration (FDA). E) U.S. Department of Justice (DOJ). 42) ) In the new-product development process, an ROI estimate is needed during which four stages? A) commercialization, development, idea generation, and screening B) idea generation, commercialization, development, and idea evaluation C) commercialization, idea generation, idea evaluation, and screening D) idea generation, development, idea evaluation, and screening E) commercialization, development, idea evaluation, and screening 43) ) As a result of passage of the Consumer Product Safety Act, A) some businesspeople may go to jail if they offer unsafe products. B) consumers will be more willing to pay for safer products in the future. C) product-related injuries will be eliminated in the future. D) producers are no longer liable for an injury if it is the consumer's fault. E) All these answers are correct 44) Which of the following is true of product liability? A) Product liability is a consideration, but it's not important until the development stage of the new-product development process. B) Relative to most other countries, U.S. courts enforce a very strict product liability standard. C) Sellers are usually not held responsible for injuries related to their products, especially when the items are well designed. D) None of these statements is true. 45) ) Before widespread adoption of TOM, most firms assumed that A) the advantages of mass production were insignificant. B) customers scarcely notice deficiencies in quality. C) production defects were an inevitable part of mass production. D) eliminating defects from mass production was achievable. E) the cost of replacing defective parts was unacceptable. 46) When assessing a firm's quality from the customer's perspective, marketing managers must take account of all instances where customers have contact with the firm and its products. These instances are called A) pain points. B) touchpoints. C) sales kiosks.D) connectors. E) intersects. 47) ) At Toyota, its Lexus designers attempt to make improvements to the car's design each year, even if those changes are minor ones. This process is an example of A) continuous improvement. B) concept testing. C) product liability. D) empowerment. E) market testing. 48) ) It is difficult to maintain consistent quality in services because A) services, unlike goods, are nonperishable. B) unlike products, services are tangible in nature. C) service providers often have to interpret each customer's needs. D) variability is reduced as more humans are involved in delivery. E) most of the time it requires minimal human interaction 49) Two keys to improving service quality are A) training and empowerment. B) JIT delivery and supply chain management. C) appraisals and rewards. D) monitoring and control. E) positive and negative reinforcement. 50) ) When building quality into services, managers should A) not focus on training, because people will learn by experience. B) watch over employees to make sure they do things right every time. C) require employees to check with managers before correcting any problem. D) empower employees by giving them the authority to satisfy customer needs. E) ensure managerial involvement at all levels of interaction with customers
