Post your thoughts and answers to the following:Visit portal sites like Google, or Bing that use paid search for sponsored links and display/banner advertising.Search for items related to popular products or personal interests.

• What sponsored links or display/banner ads appeared alongside of your search results?
• How do those sponsored links or display/banner ads correlate to your search topic, if at all.

Next, click on some of the sponsored links or display/banner ads that were produced along with your search results, and describe what happens.

• Did you get transferred to a product website?
• Were you taken to an online promotion such as a sweepstakes?
• What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?
• Finally, describethe different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.