Question
Post your thoughts and answers to the following:Visit portal sites like Google, or Bing that use paid search for sponsored links and display/banner advertising.Search for
Post your thoughts and answers to the following:Visit portal sites like Google, or Bing that use paid search for sponsored links and display/banner advertising.Search for items related to popular products or personal interests.
- What sponsored links or display/banner ads appeared alongside of your search results?
- How do those sponsored links or display/banner ads correlate to your search topic, if at all.
Next, click on some of the sponsored links or display/banner ads that were produced along with your search results, and describe what happens.
- Did you get transferred to a product website?
- Were you taken to an online promotion such as a sweepstakes?
- What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?
- Finally, describethe different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
