Question
PQR Toys Limited (a hypothetical company) is a prominent name in the toy industry and has been the market leader in its segment in
PQR Toys Limited (a hypothetical company) is a prominent name in the toy industry and has been the market leader in its segment in the North American region and the Southeast Asian region. The company wants to expand its market and has identified demand from Middle Eastern countries. It has shortlisted Iran, Iraq, UAE and Afghanistan as its options. While these countries are facing some kind of difficulty in their domestic and international affairs, the political stability offered by their respective governments varies significantly. According to you, which Country is the most suitable for the company's Middle Eastern office?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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