Practically indicate how neverending books can measure the success of its digital marketing activities on each of the below digital marketing channels:

Website:

E-mail Marketing:

Social Media Marketing:

Mobile Marketing:

Online Marketing:

Case study

Neverending Bookshop (NBS)

NBS is a small business situated in Primrose, Germiston. It was established in 2004 by Michelle du Bruyn with the aim of providing affordable reading to everyone. Services include buying and exchanging of books, Pargo pick-up point as well as editing and proofreading by a qualified copy editor.

Thus far, Du Bruyn has achieved success, but her goal is to maximise its exposure and reach. The business relies on word of mouth and uses WhatsApp and Facebook to communicate with existing and potential clients. The business also has a website and customers are directed to bidorbuy to make a purchase.

See the following links to view their current website and Facebook page:

Website - https://neverendingbookshop.wixsite.com/neverendingbookshop

Facebook - https://www.facebook.com/Neverendingbookshop/

In the next few months, Du Bruyn plans to work on the following aspects to achieve her goal:

• To make the website more engaging and enhance searchability
• To enable customers to purchase directly from NBS
• To take advantage of mobile and e-mail marketing
• To expand the online community using Instagram and Twitter

Du Bruyn is determined to achieve her goal. She has hired you as a digital marketing specialist to assist her and suggest creative ways of increasing the online presence of her business, especially in response to the COVID-19 pandemic.