Precise descriptions of events and the relationship among them are best achieved by measurement - the process of mapping empirical phenomenon onto a system of number. Variables of different levels of measurement contain different amounts of information; thus, understanding the level of measurement of a variable is important for selecting an appropriate statistical technique for quantitative data analysis (Babbie, Halley, and Zaino, 2018).

In light of the observation above, discuss the FOUR (4) levels or scales of measurement used in business research.