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Presented below is selected information for three regional divisions of Medina Company. Divisions North West South Contribution margin $299,000 $499,100 $400,800 Controllable margin $139,500 $361,100

Presented below is selected information for three regional divisions of Medina Company.

Divisions

North

West

South

Contribution margin $299,000 $499,100 $400,800
Controllable margin $139,500 $361,100 $208,500
Average operating assets $930,000 $1,570,000 $1,390,000
Minimum rate of return 13 % 14 % 8 %
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Compute the return on investment for each division.
North Division

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%
West Division

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%
South Division

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%

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Compute the residual income for each division.
North Division $

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West Division $

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South Division $

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Assume that each division has an investment opportunity that would provide a rate of return of 16%.
(1) If ROI is used to measure performance, which division or divisions will probably make the additional investment?

image text in transcribed NorthSouthWestNorth and SouthNorth and WestSouth and WestNorth, South and West

(2) If residual income is used to measure performance, which division or divisions will probably make the additional investment?

image text in transcribed NorthSouthWestNorth and SouthNorth and WestSouth and WestNorth, South and West

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