Pretend that you are the Director of Sales and Marketing at the vacation resort of BEACHES Negril. Your task involves developing a product-selling and customer strategy that will convince Johnson & Johnson to choose your destination for their annual meeting. Please note that your purpose is not to sell the resort, but rather discuss your strategy for convincing J&J to choose your resort as their destination for their annual meeting.

Question: Discuss any others influences or buying motivations that could influence Johnson & Johnsons decision during the buying process.