Price transparency under the ACA promotes health care consumerism. What is meant by health care consumerism? What is price transparency? How does price transparency equate to elasticity? What is usual, cutomary and reasonable in terms of health care costs? To get you started with this weeks real world case study please take a look at the following site. How can this tool be used? Do other third party/national insurance programs offer such tools for calculating out of pocket costs? What is a charge master? What kind of information is available to the consumer when reviewing chargemaster details? How can this information be used in purchasing decisions