Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called a. Deceptive reference price b. Predatory pricing c. Item price removal d. Resale price maintenance Question 36 Not yet answered Marked out of 1.00 P Flag question The cost of handling goods and cost of transportation by a retailer is called a. Carrying costs b. Holding costs c. EOQ d. Ordering costs