Question
Primary Wines, a producer of medium-quality wines, has maintained stable sales and profits over the past eight years. Although the market for medium-quality wines has
Primary Wines, a producer of medium-quality wines, has maintained stable sales and profits over the past eight years. Although the market for medium-quality wines has been growing by 4% per year, Primary Wines has been unsuccessful in sharing this growth. To increase its sales, the company is considering an aggressive marketing campaign that centres on regularly running ads in major food and wine magazines and airing TV commercials in large metropolitan areas. The campaign is expected to require an annual tax-deductible expenditure of $3 million over the next five years. Sales revenue for 2015, as noted in the following income statement, totalled $80 million. If the proposed marketing campaign is not initiated, sales s are expected to remain at this level in each of the next five years, 20162020. With the marketing campaign, sales are expected to rise to the levels shown in the sales forecast table for each of the next five years. The cost of goods sold is expected to remain at 75% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 15% of sales; and annual depreciation expense is expected to remain at $2 million. Assuming a 30% tax rate, find the cash flows over the next five years associated with Primary Wines proposed marketing campaign. step by step solution required
-5 Primary Wines, a producer of medium-quality wines, has maintained stable sales and profits over the past eight years. Although the market for medium-quality wines has been growing by 4% per year, Primary Wines has been unsuccessful in sharing this growth. To increase its sales, the company is considering an aggressive marketing campaign that centres on regularly running ads in major food and wine magazines and airing TV commercials in large metropolitan areas. The campaign is expected to require an annual tax-deductible expenditure of $3 million over the next five years. Sales revenue for 2015 , as noted in the following income statement, totalled $80 million. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next five years, 2016-2020. With the marketing campaign, sales are expected to rise to the levels shown in the sales forecast table for each of the next five years. The cost of goods sold is expected to remain at 75% of sales; general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 15% of sales; and annual depreciation expense is expected to remain at $2 million. Assuming a 30\% tax rate, find the cash flows over the next five years associated with Primary Wines' proposed marketing campaignStep by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started