"Primed: Are investors too optimistic about Amazon" The Economist. Published March 25, 2017

Question 1. Using Collins and Porras's theory, what could Amazon's core ideology be?

Question 2. According to Greiner's theory, which stage of growth or crisis is Amazon experiencing? Provide 3 pieces of evidence.

Question 3. Cite a causal claim from the article. What is the cause and effect? What could be a rival cause?

Question 4. Using the qualities of good evidence, how would you evaluate the evidence presented in this article?