PRIMUS CONSULTING GROUP Primus is a firm of consultants that focuses on process reengineering and quality improvement initiatives. Northwood industries have asked Primus to conduct a study aimed at improving on- time delivery. Normal practice for Primus is to bill for consultant time at standard rates plus actual travel cost and estimated overhead. However, Northwood has offer a flat $75,000 for the job. Currently, Primus has excess capacity so it can take on the Northwood job without turning other business and without hiring additional staff. If normal practices were followed, the bill would be:

Classification Hours Rate Amount Partner 90 $260 $23,400 Senior consultant 125 $160 20,000 Staff consultant 60 $ 90 14,400 Travel costs 21,000 Overhead at $30 per non-partner hour 8,550 Total $87,350 Overhead (computer cost, rent, utilities, paper, copying etc.) is determined at the start of the year by dividing estimated annual overhead cost ($2,400,000) by total estimated non-partner hours (80,000 hours). Approximately 20 percent of the total amount is variable costs. All Primus employees receive a fixed wage (i.e., there is no compensation for overtime). Annual compensation in the previous year amounted to the following: Per Hour Partner $250 Senior consultant $150 Staff consultant $ 80

Required: What will be the effect on company profit related to accepting the Northwood Industries job? What qualitative factors should be considered in the decision whether to accept the job or not?

For this problem, should we assume all fixed cost are sunk costs and should just be looking at the incremental cost? Thanks in advance!