Principles of Marketing Ethics Assignment

Find a current issue $($that happened in the last $3$ months$)$ in the popular business press that you think has ethical ramifications and analyze it using the "framework for ethical decision making" in your textbook.

Step $1$: Identify the issues

Describe the issues in an introductory paragraph. Why do you think there are ethical problems with the issue? What are the ethical issues?

Step $2$: Gather information and identify stakeholders

In a second paragraph, layout any background information needed to understand the issue and list all the stakeholders impacted by the issue. How are each of the stakeholders impacted?

Step $3$: Brainstorm and evaluate alternatives

Think of several different courses of action that could have been taken.

Step $4$: Choose a course of action

Finally, choose the course of action that you would have taken and explain why you feel this way.