principles of marketing

It has been widely known that marketers use "fad products" to boost sales. The "fad products" are typically characterized by a quick rise in popularity and sales within a limited period of time but then become no longer available or exit the market when they no longer satisfy consumer needs. Can you name a few of the "fad products"? Based on the content in Chapter 11 and 12, why can fad products become so popular within a very short period of time and exit the market rapidly afterwards?