PRIZM assumes that similar households in the same neighborhood share similar characteristics such as demographic data (i.e., age, race, education level, marital status, etc.), and variables such as lifestyle, attitudes, and behaviors. PRIZM works by assigning all households in each neighborhood to a neighborhood group. Households are grouped into one of 68 demographic and behavioral segments. PRIZM combines geographic and demographic information to form all of the following segments with labels and profiles EXCEPT ______.

a. less affluent, renters, 25-44 years old

b. some college, 18-24 years old, rural

c. affluent, home owners, 45-60 years old

d. affluent, 25-44 year old, suburbanites