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Problem 12-2 Hannah B is considering expanding her business. She plans to hire a salesperson to cover trade shows. Because of compensation, travel expenses, and
Problem 12-2 Hannah B is considering expanding her business. She plans to hire a salesperson to cover trade shows. Because of compensation, travel expenses, and booth rental, fixed costs for a trade show are expected to be Hannah B also plans to add a new product line, Basehits, which will have a variable cost of She will continue to sell the existing product, Noerrors, which will have a variable cost of Hannah B believes that the salesperson will spend approximately 400,000 .The booth will be open hours during the trade show per package per package hours selling Noerrors and hours selling Basehits 60 $360 $200 15 45 Assume that the fixed costs will be allocated based on selling hours for each product. Hint Calculate fixed cost rate per hour so you can spread fixed costs to each product Required 1. Determine the estimated total cost (including fixed and variable costs) and cost per unit of each product, assuming that the salesperson is able to sell salesperson is able to sell 160 units of Noerrors 100 units of Basehits 2. Determine the estimated total cost (including fixed and variable costs) and cost per unit of each product, assuming that the salesperson salesperson able to sell 400 units of Noerrors able to sell 200 units of Basehits 3. Explain why the cost per unit figures calculated in Requirement a are different from the amounts calculated in Requirement b. Also explain how the differences in estimated cost per unit will affect pricing decisions
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