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PROCTER & GAMBLE (P&G) P&G's impressive portfolio includes some of the strongest brand names in the world. 1) Would you say P&G has used the
PROCTER & GAMBLE (P&G) P&G's impressive portfolio includes some of the strongest brand names in the world. 1) Would you say P&G has used the Waterfall, Sprinkler, or Born-Global market entry strategy? Explain by giving evidence from reviewed literature. 2) In what ways does P&G differ from other companies in the worldwide consumable products industry? 3) What growth opportunities has P&G been taking (Intensive Growth, Integrative Growth, Diversification Growth, or Downsizing and Divesting Older Businesses)? Explain why you think so by referring to the attached case as well as latest literature. 4) According to the attached P&G 2020 SWOT analysis, Revenue Growth appears to be one of its main strengths. Investigate and discuss how, from a marketing management perspective, P&G pricing strategies may have contributed to such high revenue
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