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Procter & Gamble wants to increase its sales in India, so it decided to create Its own advertising using cellphones. Durlng the callback, VIrat Kohli,

Procter & Gamble wants to increase its sales in India, so it decided to create Its own advertising using cellphones. Durlng the callback, VIrat Kohli, a famous Indlan cricket player, will have a fun dialogue with callers and promote Procter & Gamble's newest line of personal care products. What type of global force is this?
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