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Producers give some of the selling job to channel partners to create greater efficiency by transforming the assortment of products into assortments wanted by consumers
Producers give some of the selling job to channel partners to create greater efficiency by transforming the assortment of products into assortments wanted by consumers
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
