Question
Theories have been proposed to describe the process of how new products get accepted in the population. Kaur et al (2010)* provides a summary of
Theories have been proposed to describe the process of how new products get accepted in the population. Kaur et al (2010)* provides a summary of the three main theories of product adoption including Roger's Adoption Model.
* Innovation Diffusion and Adoption Models: Foundation and Conceptual Framework By Kamalpreet Kaur & Mandeep Kaur in Management and Labour Studies, Vol. 35 No. 2, May 2010.
- Explain these theories
- Which one of these theories do you believe are most applicable/useful in describing the adoption process
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
