Question
Product A and Product B are being sold in a bundle called Product AB. Retail price for each product: Product A $20 Product B $30
Product A and Product B are being sold in a bundle called Product AB. Retail price for each product:
Product A $20
Product B $30
Product AB $40
Allocate revenue to Product A in the bundle based on Shapley method.
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Intermediate Accounting
Authors: James D. Stice, Earl K. Stice, Fred Skousen
17th Edition
032459237X, 978-0324592375
