Product and Pricing Decisions PIZZA PIZZA BUSINESS

A: This piece of your comprehensive project will focus on product concepts.

1. How would you classify your product or service (i.e. Convenience, Shopping, Specialty, or Unsought)?
2. Describe the type of packaging and labeling you would use (for services be sure to review applicable readings).
3. Describe the global issues in the branding and packaging of your product or service.
4. Provide some rationale for the points you are making.

B: This piece of your comprehensive project will focus on pricing decisions.

1. Describe the pricing objective that you would use for your product or service (i.e. Profit-Oriented, Sales Oriented, Status Quo).
2. Describe how 3 (your choice) of the determinants of price (i.e. Stages in the Product Life Cycle, Competition, Distribution Strategy, Internet, etc.) will impact.
3. Provide some rationale for the elements you chose.
4. Describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Strategic Partner, etc.).
5. Provide some rationale for the elements you chose.